Design thinking

Design thinking- 

We are thought to be the people that make things look good, designers. We actually are experts in humanising technology, usability, humanising, human experience. 

We work differently from everyone else; we do things creatively.

Designers sensibility and methods, human centre approach. 

We start with emphasize, then define it. This is how we understand the context of a project. Ideate, prototype, test, implement. People are missing the empathy when designing, that’s what we are good at. 

Agnes suit, it helps people to empathize with other people, you can’t understand how other people use things, such as people with disabilities, etc.

Define- Analysis and synthesis. We need to write a problem statement, human centred, allow creative freedom, narrow enough to be manageable.

Ideation section- think outside of the box on how to solve the problem.

Prototype- something that we can test and interact with, something that is quick and disposable, wireframes are prototypes, storyboards are prototypes, sketching is a prototype. Prototyping isn’t a finished product, it is to learn about the strengths and weaknesses of the idea, so we can then move to the next section. 

Project spaces- Inspiration, ideation, implementation. 

Design thinking encourages an organisation to focus on the people they are creating for, which leads to better products, services, and internal processes. Your first thought when creating a product is ‘what is the human need behind this?’

Design thinking is important because it can help a business find unmet needs of the people your product is aimed towards, it reduces the risks associated with launching new ideas, it generates solutions that are new and uncharted, and it helps businesses learn faster. 

3 essentials of design thinking are:

Empathy- understanding those who you’re designing for.

Ideation- generating a lot of ideas. Brainstorming is one technique, but there are many others.

Experimentation- Testing those ideas with prototyping. 

When done right design thinking captures the mindsets and ideas of your consumers, paints a picture of the opportunities based on the needs of these people, leads you to innovative new solutions starting with quick, low fidelity experiments that provide learning and gradually increase fidelity. 

Areas that design thinking can be applied:

-       Product design

-       Service and experience design

-       Business design

-       Leadership

-       Organizational change

Design Thinking tackles complex problems by:

1.     Empathising: Understanding the human needs involved.

2.     Defining: Re-framing and defining the problem in human-centric ways.

3.     Ideating: Creating many ideas in ideation sessions.

4.     Prototyping: Adopting a hands-on approach in prototyping. 

5.     Testing: Developing a prototype/solution to the problem.